Formulate’s Customized Shampoo and Conditioner Duo Manages 4C Hair Types

Consumers with 4C hair types know the difficulty in caring for their coarse hair.

 

Formulate is ushering in the “chemist-to-consumer” movement, putting an end to the guesswork and product waste. 

 

Formulate’s shampoo and conditioner duo ($39) works directly with a consumer’s personal chemist to dial-in their formulas. Over time, the result is healthier hair, scalp and skin. Each custom formulation is designed based on the consumers’ unique characteristics and adjusted based on their progress. 

 

The brand sources the cutting-edge ingredients based on peer-reviewed scientific studies. Thanks to groundbreaking, made-to-order manufacturing process, every bottle is cold-mixed without harsh preservatives and delivered fresh.

 

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